The Plastics Paradox: Can a Single Company's Success Fix Our Broken System?
The rise of Blueland, a company that has made a name for itself by eschewing single use plastic packaging for its eco friendly cleaning products, raises more questions than it answers.
On the surface, the story is one of entrepreneurial success: Blueland has raked in $300 million in sales since its inception in 2019 and claims to have prevented over 1 billion single use plastic bottles from ending up in landfills and oceans.