eBay Continues to Bet on Live Shopping After Record Quarter eBay's recent second quarter earnings call revealed promising numbers for its live shopping platform, eBay Live.
The online marketplace saw a significant jump in gross merchandise volume (GMV) across seven markets, with viewership and watch time also increasing.
Behind these statistics lies a more nuanced story – one that highlights both the potential of live shopping as a growth driver and the challenges eBay faces in a crowded market.