The Fandom Conundrum: Fanatics' Ambitious Strategy Michael Rubin's Fanatics has become a behemoth in the sports industry, extending far beyond merchandise and apparel.
With deals in place with nearly every major league on the planet, collectibles, sports betting, and prediction markets all fall under its umbrella, making it clear that Fanatics is an ecosystem.
Despite its impressive growth and ambitions to become "the most valuable company in sports," Rubin has ruled out ticketing and live sports broadcasting, deeming them too complicated or dominated by entrenched players.