The FIFA Fiasco: A Power Play or a Financial Faustian Bargain? The world of international soccer is reeling from the fallout of a proposed deal to sell minority stakes in the FIFA World Cup.
CONCACAF's rejection of the plan has put it firmly at risk, but beneath the surface lies a deeper issue: the erosion of governance and the creeping influence of private equity on the sport.
The proposal, backed by Thrive Capital, would see a new commercial venture controlled by FIFA take on external investors in exchange for a significant stake in the World Cup.