The Emperor's New Clothes: Nike's Discounts Mask a Larger Problem The recent spate of discounts and promo codes from Nike has been met with enthusiasm by fans of the brand, but beneath the surface lies a more complex story.
As the sports apparel giant continues to dominate the market, its business model is built on exclusivity and control.
Nike's corporate leadership has faced significant challenges in adapting to the post Covid world, where consumer behavior has accelerated changes that require companies like Nike to adapt quickly or risk being left behind.