Patagonia's Summer Sale: A Reflection of the Industry's Priorities Patagonia's latest summer sale is a paradoxical event, given the brand's commitment to sustainability.
The discounts on popular items like the Nano Puff jacket and trail shorts are certainly tempting – up to 50% off on products that will only contribute to the growing problem of fast fashion.
The outdoor industry has become increasingly commodified in recent years, with many brands prioritizing profit over people and the planet.