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Target Sees Unexpected Shift in Customer Behavior

Target's Turnaround: A Shift in Customer Behavior or a Fleeting Reprieve?

Target's latest attempt to regain its footing in retail is yielding unexpected results, but it remains unclear whether this shift in customer behavior will be more than just a fleeting reprieve.

The company's new CEO, Michael Fiddelke, has been making significant changes to its stores in an effort to reconnect with customers after years of declining sales.

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